ZTSAdvisory
Field study // 55 mystery-shop calls // July 2026

The Layer Between the Call and the Booked Job

Where PE-backed service platforms lose the demand they already paid for

55 calls · 48 brands · ~20 sponsors · one repeatable method

Read the report Download PDF
0/55

calls produced a live, front-line referral to a sibling brand. The best referral anywhere in the sample: “call a plumber.”

1/55

calls produced a written recap verifiably received before hang-up. 36 of 49 never asked for an email.

0 of 5

brands asked to see the $8,500 competitor quote the caller offered to email over, twice, while on the line.

ZTS Advisory · July 2026 ztsadvisory.com